Disco Dog Event Company is a creative event and consulting company operating at the intersection of organized precision and controlled chaos. Founded by Alex Coats, the company specializes in producing events that feel alive—equal parts intentional, immersive, and a little unexpected.

With eight years of professional experience in event production and marketing, Alex’s background is rooted in booking bands and producing concerts. That foundation shapes everything Disco Dog does: a deep understanding of artists, audiences, and the moving parts that turn a lineup into a real, breathing experience. From advancing shows to building full-scale productions, the focus is always the same—make it work, make it memorable, make it matter.

Based in Jackson, Mississippi, Disco Dog works throughout Mississippi and the broader South, partnering with organizations, venues, and brands to plan and execute events with clarity and creativity. At the same time, Disco Dog collaborates directly with bands and agents, offering booking support and opportunities to get the right artists in the right rooms.

Whether it’s consulting on a concept, building an event from the ground up, or connecting artists with stages, Disco Dog brings a practical mindset, a creative edge, and a respect for the culture behind every show.